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79 Secrets On How To Increase Your Income Through Your Personal Brand in 2017

Thursday, September 14th, 2017

1. WHAT NEVER WORKS WHILE JOB HUNTING…
Desperation does not work in the Job Market. Build your network before you need it. Just as you will be offered a loan in high amounts when you do not need it – you will be offered good jobs when you do not need one. Grab one when you are at the top.

2. WHY LOYALTY TO YOUR EMPLOYER IS CAREER SUICIDE.
Are you a loyal employee to the company? Yes? Then you are an idiot. The only loyalty you must have – is to yourself and your brand. Remember this much – the day you are useless – you will be replaced. If you are good – you will be kept as an star employee forever.

3. PEOPLE TALK NEGATIVELY ABOUT YOU? GOOD! HERE IS WHY!
What do you think your Boss & your Colleagues would really say about you behind your back? That is the reality the world speaks about you.

4. WHAT IS YOUR WOW-FACTOR?
Tell me – What is your WOW Factor? Now. Right Away. Right this moment. And then elaborate on it for the next 5 minutes. If you cannot or could not do this – chances are – you are fooling everyone including yourself that you can sell yourself.

5. IMAGINE YOUR CHILD HAD AN ACCIDENT…
If you want to make an evolve – it will only happen if it takes place with a sense of urgency and importance. Want proof? Lets assume – your child met with an accident. What would you do? Would you give excuses? Would you say you ‘do not know’ what to do? Would you ask others for their opinion? Would you simply plan things out? Or would just ‘get things done’? Compare the same with how you are approaching the most important goal of your life – your career, what you earn and how much you earn per month.

6. ARE YOU #1 AMONG 4000?
In the Middle East – In any given week – for a given vacancy, around 4,000 people apply for the position. Ask yourself – out of 4,000 people who are competing for the same position, package and promise – where do I stand? If you are not number 1 – then it is a game of lottery winning.

7. WHEN SHOULD YOU START JOB HUNTING?
Get a new job before you get into shaky grounds with your old employer. The best time to being – is when you are at your peak in the existing job. The only other time I would recommend is – Now.

8. STAY UPDATED OR GET OUTDATED
Make sure the image, updates, personal & professional information and photographs Online & on Social Media is the one you want your potential employer to notice. Also – Update your Resume & LinkedIn Profile regularly.

9. FOLLOW THE ’10′ PRINCIPLE AND BECOME AN INDUSTRY EXPERT!
Make sure you read the top 10 publications of your industry, network with the top 10 clients of your industry, make friends with the top 10 experts in your industry, make sure that the top 10 decision makers have your Resume and yes, you make 10 new contacts every year related to your industry!

10. WANT TO BE A LEADER? DO THIS!
Learn the art of writing articles, offering suggestions & ideas on LinkedIn & its various groups. How can you become a leader if you cannot communicate your ideas both verbally and in writing?

11. LINKEDIN IS MORE IMPORTANT THAN FACEBOOK.
Most people spend more time on Facebook than on LinkedIn. Guess where do Industry Professionals spend more time on? Also – ensure LinkedIn is your advertising platform through the value you offer its readers, users and viewers.

12. UPDATE YOUR CONTACT LIST
Update your professional contacts frequently. Do you know that within a span of 12 months – anything from 10% to 20% of all your contacts have either changed their jobs or are not longer available on the same contact details?

13. KILL THOSE YOU LOVE
It may sound rude – but do away with people who are useless and time wasters – even if they are members of your own family. Surround yourself with only those who add value to your life. Remember this much – sometimes the ones who are the closest to us – become the reasons for our success. Or failure.

14. HAVE AND MAINTAIN THE A-LIST!
Have an A-List of contacts whom you get in touch with at least once a month. It’s who you know and not what you know that would bring opportunities into your life.

15. KEEP IT FRESH
Make & Network with new contacts every single month. The more ‘right’ people you know – the better it is for you. There are countless possibilities and probabilities. You do not know what you are missing – until you go out there!

16. YOU = KEY-WORDS
Ensure you use keywords in LinkedIn to describe you, market you and promote you. They become the foundation on which others connect with you. What are your keywords?

17. YOU ARE SMARTER THAN THE SYSTEM? REALLY REALLY?
Don’t think you can outsmart the system with shortcuts. People assume by just re-creating their Resume at the last minute or putting in some fluffy words or just trying to squeeze in a Resume at a job opening will land them a super-high paying job. Wrong. Think again buddy!

18. DO WHAT KIM KARDASHIAN DOES!
Ensure you can grab people’s attention all the while. Everyone is competing to be noticed. So in a crowded competitive room of professional- how noticeable are you? Remember – it is better to be noticed, than to be ignored!

19. ENSURE THIS EVERY SINGLE TIME!
Ensure people endorse you and recommend you. BUT here is a thumb rule! The bigger the names, the bigger the positions, the bigger the brand – the more valuable your Profile becomes. For instance – getting 3 recommendations from the CEO of 5 different multinational companies would do more wonders than getting 50 recommendations from middle line managers.

20. DARE TO DO THIS…
Dare to do things differently – in every possible area and avenue of your life (Dress Sense to how you use Social Media).

21. THIS WAS ONE OF THE BIGGEST SECRETS OF MY SUCCESS!
Get yourself a Professional Mentor & Coach. I wish someone had told me this secret when I was just 7 years old. The magic I have achieved in 6 years – imagine what more could I have done had I been practicing the amazing techniques all my life! Self-Study does help. Self-Help to a certain limit. But there is nothing in the world that can replace being guided by a Professional Mentor!

22. THE MOST AMAZING TRAIT YOU MUST INCULCATE!
Read and Educate Yourself with the latest Industry Trends. The more you read, the more it opens your mind to what is happening around. Can’t read?. Fine. You can watch YouTube videos? You can listen to MP3′s instead of listening to the nonsense that plays on the Radio? Today the oppotunities to study and learn are endless. Stop giving excuses.

23. THE 3 IMPORTANT SKILLS OF BEING NOTICED!
Practice 3 Key Skills – Self-Marketing, Self-Promotion & Self-Sell. However, keep in mind – there is a way in how you do that. It is not just about posting photographs and pictures of yourself online or being limited to smart posts and quotations that you get from the Internet. Do you know what the Gift Economy Is? Read and find out!

24. WANT TO LEARN HOW TO CLOSE A DEAL?
Communication (which includes listening as well) & Negotiation are two key skills that will help you anywhere and everywhere where connecting and making the deal is concerned.

25. NETWORKING 101
If you go into a room filled with 60 people and you have 2 hours – do you know what has to be done? Do you know how to break the ice with strangers? Do you know how to get the information you are looking for? Do you know how to make the guy listening to you or meeting you for the first time – want to know you more? If you don’t – its time to learn this skill now.

26. EUREKA! YOU FINALLY GOT THE BILLION DOLLAR IDEA?
Forget it. Ideas are worthless. And if you wonder why no one else is implementing your idea -chances are – many already did it and it didn’t work out. Want something better? Take an existing idea or product – and make it better. If in doubt – remember Steve Jobs, the iPod, iPad and iPhone.

27. STICK AND STONE BREAK BONES!
Remember the quote “Stick and Stones may break my bone but words never hurt me?” Between thinking of a great idea and implementing an not so good idea – Implementation is everything. It’s only when you start doing or working your idea – will you come to know what works & what doesn’t. And yes, how you can improve on it.

28. DO WHAT EVERYONE DOES – RIGHT?
Wrong! The Grass is always Greener on the other side. So remind yourself this when you assume that changing country or company will solve all your problems. Most probably – the biggest problem – is YOU. And yeah – just because people are doing something in large numbers – doesn’t mean they are probably right. I don’t want to get into any controversies here – but think of all the Atrocities committed throughout history. You will always see people committing these crimes in large numbers!

29. THE KEY TO SURVIVAL!
Evolution is the key. How have you evolved since the last year? Or the year before? Or the year before that?

30. BHAG!
Do you have a BHAG? (Big Hairy Audacious Goal courtesy James Collins and Jerry Porras). If not – set one up.

31. THE P’S & P’S
Keep in mind everything is a process. And every process has procedures. However, if you are smart enough – you would know where the loopholes are and how to maximize on them.

32. THIS TRAIT CAUSES THE WORLD TO GO AROUND!
Likability is a key factor when being selected. So when you are facing unfair competition from those who are even more attractive than you – focus on this Trait! So the question is simply this – On a scale of 1 to 10 – How likeable are you?

33. GET NOTICED OR GET LOST!
At the Red Carpet Event, every single celebrity tries to outdo the other in some crazy way or another. It can be an amazing dress, almost naked dress, crazy dress or something as ridiculous as what Shia Labeouf did one evening on the 12th of February 2014. He sported on a paper back stating “I Am Not Famous Anymore”. Uniqueness is what would help you get noticed. Although I wouldn’t recommend you to follow what Mr. Shia Labeouf did, I would recommend you stand out always. So – Do you stand out from the rest of the crowd?

34. THE BILLION DOLLAR QUESTION
Personal branding is what would help you position yourself. Are you a Brand? Do you know how to make yourself one? In fact, do you even know what is a Personal Brand? If not, you better get to speed with reality!

35. IT MELTS IN YOUR MOUTH?
As human beings, temptation is what makes us finally cave into what we shouldn’t. That is why no matter how hard people try – McDonald’s with its burgers, Snickers with its Chocolate Bar, and even Nike with its over-priced Shoes – ensure its customers keeping spending their hard earned money on stuff they don’t actually need. The message = Desirability. It is what you should communicate to the potential employer. Do you know how to make yourself desirable like these amazing brands?

36. THE 4-7-30-3 PRINCIPLE
Sell-ability is what makes you from being ‘employed’ to ‘employable’. Do you know how to sell yourself? I train my students how to do it in 4 Seconds, 7 seconds, 30 seconds & 3 minutes – time slots. Why? Because that is what works in order to succeed!

37. THE FUTURE OF COMMUNICATION?
How well do you know the art of Blogging, Video Blogging & Social Media Marketing? This skill alone will make or break your brand.

38. WHO ARE YOU?
How well do you know yourself? Rather let me rephrase it. How well do you know yourself to market yourself to stand out from the rest of the crowd so that when the employer hears about you – he jumps the gun and immediately decides – you are the one he must employ. Do you know yourself that well? If no is the answer – you seriously better stop everything and learn this skill first!

39. WALK IN MY SHOES!
Do you know the art of how to think, communicate and negotiate from the Employers point of view? Almost every employee or job search candidate thinks from his point of view. If you can walk in the shoes of those whom you are dealing with – you will always succeed no matter what happens!

40. SIMPLE QUESTION FOR WHICH MANY SAY NO…
Have you practised, rehearsed and absolutely mastered the art of the interview? Now before you become Dirty Harry and get ready to fire bullets of confidence in my direction – ask yourself this simple question – is your presentation so good that you could absolutely impress Mark Cuban or Sunder Pichai to employ you immediately? If your answer is still a resounding yes – Trust me – I would want to contact you for tips!

41. HOW TO KNOW IF YOU HAVE A PERFECT RESUME?
Is your Resume perfect? Let me give you a method to evaluate if your Resume is perfect or not. Do this – Ask yourself – what is the salary that would keep you happy? Once you get this amount – Multiply this amount with 12 (12 months in a year). So for instance – if the salary you are looking for is USD $10,000, then multiply this with 12 months = USD $120,000. So now ask yourself – is this Resume that you are using to promote yourself – worth being paid USD $120,000?

42. THE MAGIC WORD – VASTAA
In the Middle East, especially the United Arab Emirates, there is a magic word. It is called “Vastaa”. All it means is knowing the ‘God-Father’ who can help you get you what you want – anything from the job of your dreams to the promotion you assumed you deserve. So what is the point I am trying to make here? Simply this – Do you know the right contacts i.e. the decision makers who can make a decision and ensure you get the job right now? If you have only 5 – you will never be unemployed in your life. However, even after knowing 5, if you are still unemployed – it means you are unemployable.

43. THE MASTERMIND GROUP
Do you have a circle of trust worthy, like-minded people who can add value to your brand? If not, create one. They are what Napoleon Hill once called ‘The Mastermind Group’. Here is an article by FORBES that would shed some light into what The Mastermind Group is all about.

44. SHARPEN THE SAW
Do you dedicate at least 1 hour a day Sharpening a Key Skill that will make you employable? Don’t know what that means? Read Stephen Covey’s Sharpening Your Saw Principle.

45. STEVE JOBS, STEPHEN HAWKINGS & SUPERMAN HAD THIS SUPER POWER…
What am I talking about? The ability to be absolutely and totally Obsessed about something. Now I am pretty aware that this would be looked upon in a negative light. After all – don’t we preach having a ‘balanced life’ and ‘keeping life in balance’? Fine. No arguments there. Do you assume any of the great legends of our world had such a luxury? Well, I have to be the bearer of bad news. It doesn’t work. So the question here is – Are you totally and absolutely obsessed about your Professional Growth? On a Scale of 1 to 10 (10 being the highest) where do you rate yourself? And now – where do you think you should rate yourself if you had to get the job of your dreams?

46. TAKE A NEW KIND OF A VACATION…
When was the last time you took a Professional Wellness Vacation – To Focus Strictly on your Professional Growth and Development? When will you plan to take it? What will you choose to develop during that time?

47. FIND OUT THE WEAKEST LINK IN THE CHAIN…
No matter how strong a chain – do you know where it breaks off during pressure and stress? At its weakest link. Do you know the 3 key areas that need the most development and growth – the ones that can literally break you and cause hindrance to your career growth? (or are you assuming you know?)

48. YOUR BIGGEST FRIEND OR GREATEST ENEMY
Are you aware of the fact that Your Immediate Boss can make or break your career prospects in your company? So is he on your side? Or rather – ask yourself – Is your boss someone whom you would like to be – one day? If not – you better change your boss and your company!

49. IS YOUR ORGANIZATIONAL YOUR COFFIN?
Study your company management structure, hierarchy and history. Do you think there is a place for you to move, grow and evolve into? Or are you wasting your time for the next many years in the same position with the same package? And no matter how hard you work or how many hours you put in, the reality is – you will never grow further? If so, better change jobs and change it fast!

50. BE PRACTICAL
Hope is NOT a strategy. In the same way Praying, doing Charity, or lighting candles to your favorite gods may give you a spiritual sense of fulfilment. However, it is NOT what will work in the real world. Be practical.

51. YOU THINK YOU ARE GOOD? REALLY? TRY THIS…
Do you assume you are really good? Then apply to the top 5 competitors of your company and see their response. If they are ready to employ you and your services without a moment’s hesitation – you are indeed an Industry Leader. However, if they report you to your employer – chances are, no one wants to employ your sorry behind!

52. MONEY IS EVERYTHING!
How much money do you have stored for a bad day? The thumb rule is to have 12 months salary kept in your bank account untouched – so that if and when you do lose your job – you can sit back, relax and regroup yourself after being laid off. And only after you have relaxed for a few days or weeks – go into an all out assault to finding your new job and position. They say money is not everything? Yeah Right. On the day you are without a job – you will take refuge knowing you have enough and more money resting in the bank for your access!

53. READ THIS SENTENCE 10 TIMES A DAY!
Remember the key rule – Its not what you know. Its who you know. Read this again and again and again!

54.THE MORE YOU KNOW, THE MORE YOU DO NOT KNOW!
Do you know how to Mass Unfollow everyone on Twitter? Do you know how to remove ALL your inactive friends on Facebook with a single click? Do you know how to increase your Google rankings in relation to your blog? Ask yourself – how much more you do not know – which you should be spending time learning!

55. IS THIS THE JOB OF YOUR DREAMS?
Do you REALLY seriously, absolutely and vehemently love your job and what you do? If you don’t – PLEASE do yourself a favor – make a change. You just have one life to live. Stop living it doing what you do not love.

56. PENNY WISE, POUND FOOLISH?
Its tempting to save money and redesign your Resume by yourself, practice interview skills by yourself and learn new skills by yourself. Right? Good strategy to save money – right? If Usain Bolt needs a Coach, If Floyd Mayweather needs a coach, If Mark Zuckerberg needs an Advisory Board – what about you? Oh yeah, I get the argument – you do not want to be “so great” like the rest. Then, please do me a favor. Stop reading this article all together and be happy being mediocre. Just as your job as a professional cannot be done by an amateur – stop assuming that you can suddenly wear the hat of being an Industry Professional that too in an industry you have no experience or expertise in.

57. BELIEVING YOUR OWN BS?
Affirmations, Assertions, Positive Thinking – yes, this helps to a limit. However, when it crosses a certain limit – then it becomes an absolute liability. It serve no purpose being negative. Its okay to be positive. However, you must be realistic! An honest assessment of your situtation is very important. Stop lying to yourself. If wanting to change and improve is just a hope, wish, dream but you do not have the drive, desire and determination to do whatever it takes to put thought into action – then all you are tying to do – really hard – is create an illusion of change and feel good about it.

58. 3+3 COMBO!
Time. Money. Effort. Three things you need to make change happen. Oh yes, did I mention Strategy, Consistency & Coaching?

59. DO WHAT THE BIG BOYS DO!
Why do Global Brands need to constantly reinvent themselves? Why do Software Companies keep updating their software? Why does Facebook, Google and YouTube keep coming out with new features, products and services? Think about it. And then ask yourself – what about you? What new products or services can you come out with that will make you relevant to the market?

60. YOUR REAL COMPETITION… GET READY TO BE SURPRISED!
Facebook, Google, YouTube, Instagram, Snapchat – None of these must-have necessary addictions existed in your college days. Today’s youngsters are being introduced to this world as young as 6 years old. So the question here begets – how future proof are you for the next 5 years? 10 years? 15 years? Are you ready to face tomorrow’s generation when they compete with you head along?

61. THE MASTERY YOU NEED!
Social Media & Software Mastery – Do you have it? No? Seriously No? OMG! Are you for real? Given that today our entire lives are under the microscopic lens of the world – how can you choose to ignore this avenue?

62. EDUCATIONAL QUALIFICATIONS = PPPRRRTTTTBBBBBB!
Proud Of Your Educational Qualifications & Degrees? Really? Go show them to a few potential employers and ask them – “Hey Boss – Isn’t this impressive? Based on this – how much salary increase or promotions can I get?”… Remember – Unless of course it is from an Ivy League School – The answer your potential employers will give you – will give you a reality check you need.

63. MAKE GOOGLE YOUR BEST FRIEND!
Want to know how searchable or noticeable you are? Google your name. See what you get. If someone cannot find you easily and in large numbers – how exactly would be you noticeable or credible?

64. LAW OF AVERAGES!
Follow the law of averages. If you connect with 100 new contacts – chances are 5 to 10 will become the pivotal reason for your success. So what is your current target per month?

65. WE ARE A PRODUCT OF OUR HABITS!
Look at your past – say for the past 5 years or 10 years in any particular endeavor and evaluate yourself. Chances are, you will repeat the same pattern for the rest of your life.

66. HOW VALUABLE YOU ARE TO YOUR COMPANY – THE ACID TEST!
If you were to resign from your company – would your employer accept it or fight & negotiate with you to ensure you stay? The answer to this question would show how important you are to the Industry at large. Or in a micro sense – how valuable you are to your own company.

67. CHANGE IS PAINFUL, POWERFUL & A PLUS POINT!
Maybe you need to change everything about and I mean everything. Have you thought about how that can impact your life – if you changed everything? However, keep this in mind – its not just external that has to change – you from inside also must.

68. YOUR VALUES – ARE THEY GOOD FOR YOU?
They say – Live your life according to your values. However, if you are not happy with your life right now – its time you had a serious look into your own life and ask yourself – which values you need to change.

69. WHAT WE CAN LEARN FROM THE WRESTLERS!
Have you noticed the World Wresting Entertainment? For every Undertaker, there is a John Sena, for ever HHH, there is The Rock. Did you notice – all of them have a different costume, walk-in music, storyline, finishing move, style of doing this and presentation? Ever asked yourself why? The day you get the answer to this question – and yes, implement the answer – you will become the most successful person in your industry.

70. THE MOST IMPORTANT TIME OF YOUR LIFE
The 1st 3 hours of your life after you wake up – are the most productive ones in your life. How do you spend the 1st 3 hours of the morning after waking up? Dressing Up + Staying stuck in Traffic + Reading Emails? And you expect amazing changes to take place in your life?

71. WHAT ARE YOUR S.M.A.R.T GOALS?
Do you have a target for yourself this year? Do you have a master goal? Have you broken this goal for the next 12 months into breakable, achievable chunks? In fact – do you know what you are supposed to achieve this week? If not – what are you doing? Where are you headed? What do you want in life? Can you quantify it, measure it and evaluate it?

72. TAKING SMALL RISKS AND FREQUENT ONES!
Practice taking small risks early on in life and take them frequently. The more risks you take, the better you will be at knowing what works and doesn’t work. Never ever ever be happy just being and doing the same.

73. CONSTANT AND NEVER ENDING IMPROVEMENT
This year I have invested in one of the top online coaches for my online presence, Graphic Designing Course to learn how to digitally animate my photographs (which I use rampantly on Social Media), Video Animation Course (as I use YouTube frequently) and also enrolled for a language school in Koh Samui to learn Thai. All this cost me a lot of money. So what are you striving to learn? How much money are you planning to invest?

74. SACRIFICE (NOT THE ELTON JOHN ONE)
Without Sacrifices you can achieve nothing. With prioritising your time to focus on your goals – you cannot achieve anything. So what are you ready to prioritise and sacrifice in order to reach your goals?

75. THE BEST ADVICE I EVER RECEIVED!
My friend Dave Ross (1991 World Champion of Public Speaking for Toastmasters International) said this one quote “I will never let anyone outwork me.” This is a principle I have followed to heart which has been the foundation to my success. Apply it and trust me – it will work wonders for you.

76. WINSTON CHURCHILL SAID THIS…
Never Ever Ever Ever Ever Ever Ever Give Up. When you keep at something – you will succeed at some point. Agreed there will be ups and downs – but if you are truly committed to achieving your goal – chances are – you will succeed it at.

77. THE DANGERS OF EARLY SUCCESSES
There is one danger I must warn you about – Early Success. Or Succeeding in itself. It can give you a false sense of confidence and infallibility. I have seen it happen to many people. Do not assume that just because you have succeed once or a few times or in a particular endeavor – you will succeed at everything or always.

78. SALARY IS IMPORTANT… HOWEVER
Remember – when choosing a job, salary is only one part of the equation. The other factors may make or break you completely. Most importantly – read in between the fine lines. Especially – when things don’t go so well. In fact, evaluate the place where you are planning to work or apply – check out the people who work there. Evaluate them. Check out and find out what happened to those who left. Most probably – the same story may repeat itself with you.

79. SO WHAT NEXT?
What key decisions have you taken after reading this article? If you have read it all the way to this point – it means you surely want to change and improve. So now the question remains – what will you do, when will you do it and how will you do it?

How to Create Your Own Product 1 – Research and Outline

Thursday, September 14th, 2017

MODULE 1

CHAPTER 11

HOW TO CREATE YOUR OWN PRODUCT 1

- RESEARCH AND OUTLINE

1.0 INTRODUCTION

2.0 OBJECTIVES

3.0 MAIN CONTENT

3.1 Start with Information Product

3.2 The pros

  • The Leverages
  • Global Marketplace
  • Deploying the Power of Global Alliances
  • Better Kitted for Success on a Global Dimension
  • You Become a Highly Marketable Expert
  • Robust Resources for Premium Sales
  • Residual Income Extraordinaire
  • High Returns on Investment

3.3 The Cons

3.3.1 The Learning Curve

3.4 A Blissful Start

3.5 Remember, ‘Everything is a Remix’

3.6.0 How to Decide on the Kind of Product That You Want to Create

3.6.1 Meet Specific Need

  • Conduct a Survey of Your Audience
  • Scour the Internet for Blog Comments and Forums on Your Niche Market
  • Read Between the Lines
  • Showcase Your Expertise

3.7.0 Start with Your Most Convenient Method

  • Audio
  • eBook
  • Video

3.8 Product Forms

3.9.0 The Process

3.9.1 Do your market research

3.9.2 Sourcing for Marketable Information

  • Private resale rights
  • Interview experts
  • Compile popular questions and give answers
  • Permissible thefts
  • Record other people seminar and reuse
  • Set up webinars and teleseminars
  • Screen capture your skills using your computer
  • Adapt a successful eBook into another language

3.10.0 The Act and the Art of Creating Your Own Product

3.10.1 Write out your product outline

  • Write the eBook in Full
  • Turn it into PDF
  • Make Your eBook Beautiful

3.11 Write the Email Swipes

3.12 Create and Set up the Sales letter

4.0 CONCLUSION

5.0 SUMMARY

6.0 ASSIGNMENT

1.0 INTRODUCTION

Creating your own product for sale to your market is by far, a better idea, but it has some pros and cons.

2.0 OBJECTIVES

  • To give details procedures involve in creating an information products
  • To provide resourceful links to make this possible
  • To encourage learners to use this ecourse to plan and create their first information product

3.0 MAIN COURSE

When you are about to start an Internet Marketing business, two things will readily come to your mind.

The two things are:

  • are you going to sell your own products, and render services directly from your own self hosted website
  • or sell someone else product and services?

In other words, what are you going to sell to your customers?

3.1 Start with Information Product

Let me assume that your answer is that you want to sell your own information products. You may not want to start with a service like web hosting or website design service as you may not be a Technical person (AKA a Techie).

Hopefully, you will get to that point someday, if that is what you want. But for now it is a good flay of wisdom to offer an information product for obvious reasons – it is an easier, faster and highly profitable approach to online business.

Creating your own product for sale to your market is by far, a better idea, but it has some pros and cons:

3.2.0 The pros

  • The Leverages

Internet offers the greatest leverages now for any business than had ever existed in Industrial History till date.

If you have not done so before now, please hurry, find and read the book ‘Retire Young, Retire Rich’ by Robert Kiyosaki, and you will understand the above statement more.

This simply means more leverages, more profits at shorter period for your business.

  • Global Marketplace

Having even one digital product to sell to the whole world is abundantly more than enough to pull you out of the woods – i.e. if you know what to do.

Infact, it is knowing the process that really matter in this business, and that is what you should pay rapt attention to learn in these your formative years in this business.

After that, the rest is history, and it is you that is going to create or rather, recreate that your life history.

  • Deploying the Power of Global Alliances

By way of Affiliates who offer their lists and expertise to serve you in marketing your product(s) for free.

  • Better Kitted for Success on a Global Dimension

Talking about the skills and experience you gain in the process, you are among the best, on a global scale, not just a local champion and not just for a while but for expended period of any foreseeable future. Can you beat that?

  • You Become a Highly Marketable Expert

You can now build more and more products faster after the initial experience. Your can do this for yourself and others if you wish to.

  • Robust Resources for Premium Sales

Your initial product can easily be turn into other forms for sales at higher prices – Audio, eBook, Membership site, etc.

  • Residual Income Extraordinaire

You just create it once and sell over and over again, with few and rare revisions when necessary to keep up with technological development in the marketplace.

  • High returns on investment

Such that is never heard of in any other industry. Most of the time, when done, correctly, it usually brings in on a consistent basis, over 100% returns on investment (ROI).

There are so many other advantages to be enjoyed by a digital product owner, but let us just break here so that we can focus on other related issues.

3.3.0 The cons

3.3.1 The Learning Curve

This will cost you a bit more in terms of time and money.

But, it is doable.

3.4 A Blissful Start

If you are a professional or you have a high in demand skill set, you can easily start by selling some useful advice on that online.

For instance, you may be a Tailor, Seamstress, Organist, Teacher, Nurse, Doctor, Engineer, Accountant, etc. Do market research on the aspects of your profession that people are searching for more information with the tools that we discussed in chapters 2 and 3 of this ecourse.

Use those results of your market research to build your own product as we shall discuss in this and subsequent chapter.

A teacher may for instance decide to own a website and teach the whole instead of just his classroom members. Look in the direction of any of the following courses which are already in high demand globally:

beauty tips,

language lessons – French, German, Russian, Chinese and even English.

Remember, our world has become a global village, there is therefore a very high demand for these lessons worldwide.

A Nurse can teach Health with special bias on Natural Remedies. Most ailments that have become anathema in Western (Orthodox) medicine have been resolved with the help of these natural remedies. Thus, information on natural cures for cancer, diabetes, arthritis, etc. are selling like hot cake online now.

We have noted somewhere that as far as information marketing is concerned, the big three areas are Health and Beauty, Love and Relationship, and How to Make Money.

But this does not mean that information are not selling in other areas, or that people are not making a living online selling other products outside the big three. For instance, an Engineer may resort to Technical Writing. People who are not even Engineers are doing well in technical writing.

In your own country, what is the current challenges that people have? Remember your information product is not meant to be all about you, but to help people who buy them to solve their immediate problems.

Some people in your country want to travel abroad, learn baking, get overseas education, do rice farming, do importation, export cassava and garlic, learn computer programming, web design, SEO, decoration, etc., etc.

Please note that to minimize delay and confusion of what product to sell, you must first of all decide if you want to start selling at the local or foreign market.

There are a whole world of differences in both marketplaces.

Again, you don’t have to be an expert.

Just find out what people want and assemble information that satisfies that specific want and give it to them at a profit.

3.5 Remember, ‘Everything is a Remix’

Google for ‘Everything is a Remix on Vimeo’ and watch the online video.

Also remember what Steve Jobs said:

‘Good Artists Copy, Great Artist Steal. We have always been shameless about stealing great ideas’ – Steve Jobs, 1994.

This boils down to: creativity + innovation(s) = invention(s).

Again, let’s look at it this way, the basis of modern day information and communication industry started with the invention of:

Telephone, then,

Radio, then,

Telegram (telegraph), then,

Black and white television, then,

Coloured television, then,

Satellite television, then,

Mobile telephone, then,

Mobile satellite television (in mobile phones and PCs), then,

Mobile private and public satellite Video (TV) Channel e.g. YouTube

Mobile private and public satellite Radio Channel (in mobile phones and PCs), then,

And so on and so forth… more abound that I have not mentioned here, and many more are yet to come.

I am not about the order of which one came first, I am leaving that to the students of history and philosophy of science, but my concerns are:

the connectivity of the basic idea* + the main new idea**,

the creativity,

the innovation and

the ‘invention mix’ (as in the ‘market mix’).

And, it all started with GRAHAM BELL’s telephone.

In fact, if you scour the internet, you will discover that, it was not Graham Bell that originally invented the telephone, but the court, US and history at large just credited it to his name because of the wise and skilful innovations he added to the original patent that made it commercially viable till date!

(* the basic idea or the general idea here refers to communication by the old, usual and the natural means.

** while the main new idea here refers to communication by the new means i.e. the newly discovered or to be discovered means, in the case of telephone – communication by means of electrical wires).

That is what I referred to as ‘stealing wisely’ in chapter 9 of this course:

In our days – the 21st century, you don’t even need to steal, just ask the experts for a sample or complimentary copy and they will happily oblique.

So don’t be afraid to give an old information a new dress, shape or form. It could turn out to be very useful to you or at least to the rest of the people out there.

No, just go and take a long-drawn-look at the marketplaces, the categories, the niches and the sub niches and you will discover profitable niches to play along.

Sites like Nairaland, Hot Spot, ClickBank or JVZoo are good places to begin.

3.6.0 How to Decide on the Kind of Product That You Want to Create

Please note well what I want to say now.

It is what makes the difference between a successful business and a struggling one. It also applies to offline business, not just internet marketing only.

Do not sell what people are not looking for. Find out what they are looking for to use and solve their problems and fetch out or create the information product(s) for them and they will happily and repeatedly hand over their money to you in exchange for the solution to their problem.

Another way to say this is:

People generally want to buy solution to their problems. They have a pain they want to relieve, they have a sore or painful area in their live that they want to resolve as soon as possible or they have a level of pleasure that they want to enjoy. That is the reason they go online to seek for solutions.

Thus, your product must be a solution to their sore or painful areas of their lives, or it must provide the pleasure they need. It must relieve a specific pain(s) or give them a specific pleasure(s) they were looking for.

That and that alone is what will make them match down your website in droves in search for your product. So far as it resolve the pains or provide the needed pleasure, they will happily and repeatedly pay you for it.

But, there is still another way of saying this: ‘in online business, first, find out what people want to buy, then, find (or create) the product and sell to them at a profit’.

In practice, this applies in reverse order to offline business: where people first, find or create the product before they set out to find a market to sell to.

Thus, this small difference is what makes online business a highly profitable venture compared to offline counterparts.

By the time you finish the process of getting your information product, the market is ready, willing and even very hungry to buy it from you.

3.6.1 Meet Specific Need

You Can Be Sure Your Product Will Meet Specific Need and bring in high returns by doing the following things:

  • Conduct a Survey of Your Audience

This is possible if you have an existing Blog or Email list. If not, do not worry, there are many other ways to do this as we shall see next.

On your blog comment or email feedback, ask them the type of product that they will like to have, the format and the topics they will like treated. Find time to interact with your blog readers or members of your list. It can be very rewarding.

  • Scour the Internet for Blog Comments and Forums on Your Niche Market

Many people go online to talk about their problems and their cares. If there are many people talking about a certain issue in a forum or blog, this means that products that resolve such matter will sell well. Some blogs and forum require signed membership for this very reason, so do not be afraid to sign up. Do not ignore the social media in the process: Facebook, Twitter, Instagram, YouTube, Google Hangout, etc.

  • Read Between the Lines

This an advanced tactics. If you are already selling affiliate products online successfully, then watch out the type of products that people buys regularly and create similar product of your own in the market. It will sell like wildfire.

Remember, everything is a remix!

Not only in this business but in all aspects of life, everything is a remix.

You can also observe your blog for the most widely read articles and then create related products for sale. Then just add your links to those popular products and you are good to go.

  • Showcase Your Expertise

I have already talked on this in the previous paragraphs. As a professional, if you have a high-in-demand expertise (e.g. a beautician, physiotherapist, naturalist, etc.), then you can do market research to find out how people like you are selling theirs online and follow suit.

To avoid creating a product that will not make you money for your effort and investment follow these step one by one and will you find among them one, two or more that you can follow through based on your level of experience.

Please go back and follow the above steps one after the other to arrive at a marketable and profitable product(s).

3.7.0 Start with Your Most Convenient Method

  • Audio – you can just read out or dictate or talk what you intend to write in a standby microphone in a silent environment where there is no background noise. At the end what you have is an Audio product that you can sell anywhere around the globe.

Audacity is one of the best tools for doing this, Google for: audacityteam.

  • eBook – later, copying out the content of your audio product into a computer software like the Microsoft word (Open Office, it’s a FREE software, just browse and get it on the net) will create an eBook for you.

To sell it online all you need is to turn it into a Portable Document File (PDF) and it becomes a scalable product. More on this in a while.

  • Video – in most part of the world, people who wax music for the first time usually start with an audio CD and later a Video CD and progress to other formats including FLAC, MP3, WMA, WAV, etc. or vice versa.

Did you ever ask, why?

Convenience, cost and preferences.

Camtasia Studio is one of the best and industry standard nowadays for online video. But you can even start with your smart phone and upload the videos onto YouTube and it will be acceptable while you are making money to acquire expensive camera or learning how to use online software like Camtasia.

3.8 Other Product Forms

In the final analysis, your product must take so many forms so that you can sell it in so many markets in response to the market preferences.

Such forms include:

Audio training

Video series

Questions and answers

Membership Site with new contents added monthly

eBooks

Coaching supported by telephone calls,

Emails,

Skype,

Webinar,

Short reports,

Assignments,

Templates,

Continuity programs – weekly, fortnightly, monthly, quarterly, bimonthly, etc.

Workbooks,

Swipe files, and so on and so forth.

Suppose you want to start by creating your own digital product now, how do you start?

3.9.0 The Process

Below is an example of steps to follow in your information product creation process:

3.9.1 Do your market research

Google Keyword Planner, Market Samurai, and Longtail Pro, Nichebot are the best tools in the market for this task. I have already discussed in one of this course how to use at least one of them. You can Google for others.

3.9.2 Sourcing for Marketable Information

To make product creation a lot easier for most green horns and even topflight experienced business executives, there are ethical ways that you can source for information to make your new products.

Such ways include but not limited to:

  • Private resale rights

Just type that into your browser and you will find multiple sites to choose from. Usually you buy and rewrite them as your own product and add your own angle to the product. Remember this product is sold to many people and not only you, so endeavor to polish it to make it unique. If you are using free products for this, always endeavor to check out the rights, to avoid legal issues in the future.

  • Interview experts

Find out experts in your field and interview them. You can then use transcription services at Fiverr, Upwork, etc. to write them out in any form that you want.

  • Compile popular questions and give answers

You can do this by yourself even as a newbie in your market niche. You can also use freelancers at: Peopleperhour, 99designs, Craiglist, Toptal, etc.

  • Permissible thefts

Go to EzineArticles.com and browse for your popular categories. Download about 50 articles in your chosen niche topic and compile them into an eBook. You can cite them in bits and pieces and spice the book up with some Vimeo or YouTube videos.

This is legal so far as you keep the authors’ resource boxes intact. Remember to insert link to your site as you introduce the subject matter, turn it into PDF and sell.

  • Record other people seminar and reuse

You can help a friend record his seminar on the agreement that you will use it also to promote your own products. Your phone or your camera can do the job cheap for you, no need for a professional cameraman.

  • Set up webinars and teleseminars

You need some experience and confidence to do this, albeit it is not a hard thing. You can skip this till when you have enough money to hire expert to help you in the process. There are free and paid services to choose from.

The free ones are: Google hangout, zoom, bigbluebutton, join.me, meetingburner, mikogo, zohomeeting, webhurdle.

Anymeeting and gotomeeting are paid service, but they also have free trials for new clients.

  • Screen capture your skills using your computer

If you want to teach your skills to online audience, this is the preferred approach.

There is a free tool you can use for this: screencast-o-matic

  • Adapt a successful eBook into another language

China is a global destination now for global trade. Find a book, obtain the right and adapt it into Chinese and it will sell like hot cake. You can also do this with other books and other languages.

This is called Transcription service.

3.10.0 The Act and the Art of Creating Your Own Product

3.10.1 Write out your product outline

Start with major topics that you would discuss in your eBook, then write out the bullet points under each topic. As you fill in simple explanations in between the major topics will later become the chapters, while the bullet points will become the sections and sub sections of the book.

3.10.2 Write the eBook in Full

After the initial rough or manuscript as some may like to call it, go through the product again with the aim of crossing the tees and dotting the ais. Also read the whole plot with the aim of ensuring Mechanical Accuracy and some Congruence in the points presented.

Some people may differ on this by saying that you should not aim at perfection, there is actually no prefect product in the market as the Internet world is always changing in a very fast rate.

But I am not advocating perfection here, but wish to clarify the fact that there is always a growing competition in the marketplace and most victims are poorly and unduly hurried products.

If you found it more convenience to start with the Audio format, you can also use this software to get both Audio and eBook copies delivered to you online at the same time at:

dragon speech recognition software

3.10.3 Turn it into PDF

From your Microsoft word (Microsoft Open Office), you can easily convert your eBook into a PDF format. PDF is a globally available software that is usable in all types of computers.

This is advisable to do as you will be sending your eBook to different people in different parts of the world. Different people in different environments are orientated to different software, so it is good to have your eBook in a generally acceptable format that satisfies these global markets.

Henceforth, think and see your business as a global venture.

3.10.4 Make Your eBook Beautiful

It is more than a common sense to note here that if you add an attractive eBook cover to your product, you will attract more sales than if you just sold it as an ordinary PDF.

Period.

If you don’t know how to do this yourself, employ the services of experts online at ebookbaby, myecovermaker or even at Fiverr.

3.11 Write the Email Swipes

Email swipes will form part of your marketing materials.

See yourself now as a Vendor in one or more of the Affiliate Program sites like ClickBank or Affiliate network like Commission Junction.

Email swipes are follow up emails that you and your Affiliates will be using to follow up your prospects. It is known that most people won’t buy from you until you have been in touch with them for about seven times. Go ahead and write them now.

3.12 Create and Set up the Sales letter

A Sales Letter is your secret sales machine and the untiring Salesman.

This is going to be the page that you are going to show to your prospects who sign-up in response to your ads. It gives in details the benefits of your product, why he should buy now, how much he should pay into which account.

Ensure that your sales letter is professionally written. A good blend of text and graphics is recommended.

But if you are scared, you can get a virtual assistant at Fiverr to handle this on your behalf.

3.13 Set up Everything and Get Ready For Sales

By now you must have set-up a self-hosted website for this product. There are FREE and reliable software as well as paid once for this depending on your budget.

Just upload everything – the email swipes, sales letter, all the graphics and relevant files onto the website.

Remember to test-run everything by yourself, as well as asking your friends or mentors to also help you test-run, before you begin to advertise your business to the public.

3.14 The Profits are in the Links

I want to end this chapter by emphasizing the fact that we are living in the LINK ECONOMY. In other words, the profits of this business flows through the links.

This means check all your links to ensure that they all work fine. Use affiliate link where appropriate, confirm your right to use free products sourced online to avoid legal issues; and most of all be sure the download link of your own product is working as intended.

That’s the deal.

4.0 CONCLUSION

I just notice that I have gone so far, many pages, many sections and sub sections.

This is because, when you have your own product that is where the Internet Riches that you have been hearing of, actually comes from.

5.0 SUMMARY

I covered step by step details on how to create your own profitable product for the marketplace. But there are still other details that I have left out for the next chapter.

6.0 ASSIGNMENT

Go over this chapter again and again to get a good grasp of the process as I will be dealing with another aspect of this fast-tract riches in the next chapter.